The Goal of this project was to take advantage of the “discover” section on Snapchat by getting users to be more aware of the Puma brand, products and ambassadors. Snapchat creates a free flow dialogue between the consumer and brand. Brands can utilize Snapchat to naturally push the product and see it in context of the ambassador’s lifestyle. This flowchart demonstrate how a user can get rewarded after taking a screenshot on the app. They receive a "snapback," which contains a discount code.
01/15
FUCK*IN HIP HOP is a project, and an acronym, created “For Understanding Common Knowledge In Hip Hop.” You will be taught that when Hip Hop artists use “vulgar words,” it doesn’t mean that they are expressing a negative message. Hip Hop has a creative language of its own. You will learn about this language and see that when a word or image is placed in an unexpected context, it can have a different meaning.
01/15
Changing the pace of the community by filling up wall space with art.
Branding and UI in collaboration with Fred Pirlot.
1/9
Various typographic designs for tee shirts that represent the culture of NYC. Couldn't forget the "sixth borough" so created one of those too.
1/5
This was an internal project during my time at Concentric Health Experience. If you've ever worked on a product launch, you're likely to hear the phrase "FML." Music is one thing that can motivate creatives while working. We came up with the idea to contribute to themed playlists every week. I.e., FML Week 1, 2, 3, etc.
I designed the cover for FML Week 4 which was "UNDER COVER." Don't judge an album or a song by the cover. You need to listen between the lines and rhymes, and discover what is within the wireframes of the music.
1/4
Inforum was a four day event held in New Orleans. It consisted of customer success stories, sneak peak of new technologies, educational sessions, and lots of networking. Martha Stewart was a guest speaker and guests got to enjoy music by Christina Aguilera and Salt-N-Pepa. I designed and executed print graphics and digital content for social media before and during the event.
1/9
This is a digital concept that represented the two teams playing in the Ryder Cup, with one sneaker. The Puma Suede. Your team. Their Colors. Play Your Way. USA vs. Europe.
1/5
Some of my personal favorites throughout the years.
1/9
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